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Dead Realm Publisher Disregards Ftc Disclosure Guidelines For Youtubers


N4G: pc news feed

Alex Wawro writes: "The rise of YouTubers has definitely affected how many developers make games, but Dead Realm is a special case: it's published by 3BlackDot, the "influencer-driven" entertainment startup founded last year by ex-Machinima staffers in conjunction with YouTubers Tom "Syndicate" Cassell and Adam "SeaNanners" Montoya. This is important because both Syndicate and SeaNanners have published multiple videos of themselves excitedly playing Dead Realm without clearly disclosing their financial ties to the game's publisher, seemingly defying the FTC's strict guidelines for how YouTubers should disclose paid endorsements (coincidentally, the UK Committee of Advertising Practices published a similar set of revised guidelines this week in an effort to enforce transparency among YouTubers producing advertorial videos.)"

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